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Lateral communication passes between different departments and functions within the organization at same level. The term lateral communication is also known as horizontal communication. It involves movement of information among peers at similar levels. For example, communication done between different functional areas, such as communication between a manager of marketing department and manager in the finance department, it is known as lateral communication.
The likely final outcome of poor segmentation is?
IMC Inc. focuses specifically on social media content marketing for their clients and hence would be considered a:
The first decision in developing a promotion program is to:
In considering its competition, a firm must assess the likelihood of new entrants. Additional producers in the marketplace typically:
Social networks are
SBUs with low growth rate and low relative market share are called _________.
When marketers decide to use surveys to ask questions, they make each of the following assumptions EXCEPT:
A web page that serves as a publicly accessible personal journal and online forum for an individual or organization is referred to as a:
A broad concept that includes all electronic-based company activities, both within and outside the company is known as a
In thinking about starting an ad campaign on Facebook, the brand manager considers
