Question
Which one of the following is a second method of
Calculation of Maximum Permissible Bank finance recommded by Tandon Committee?Solution
As per Tandon Committee, three methods were suggested for the calculation of Maximum Permissible Bank Finance for the working capital needs of a borrower. Second method is mostly used by the banks which is: (Current assets β Other Current liabilities) β 25% (CA) Other Current Liabilities exclude short term borrowings from the bank (existing)
The marketing component of e-commerce is also known as online marketing and:
Which marketing activity builds long-term image?
LinkedIn is
Targeting a single segment very deeply is called:
An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment as well as ...
When theBbq Nation began to offer its Famous Restaurant Classic meals in single serving packages, it was relying on a _____ segmentation variable to def...
A pull strategy occurs when:
Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:
Competitive product and brand advertising is typically used to:
Which strategy is most suitable during the maturity stage of the Product Life Cycle?