What is the primary advantage of franchising for the

franchisor?

A Increased control over individual outlets Correct Answer Incorrect Answer

B Direct management of all franchises Correct Answer Incorrect Answer

C Geographic expansion without investment Correct Answer Incorrect Answer

D Reduced brand visibility Correct Answer Incorrect Answer

E Centralized decision-making Correct Answer Incorrect Answer

Solution

The primary advantage for the franchisor is the ability to expand their brand geographically without significant investment, as franchisees provide the capital to open and operate new locations.

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