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    Question

    When a company employs pricing as a tool to reflect the

    distinctiveness of its product achieved through design, fragrance, or brand name, this practice primarily involves which factor?
    A Product Life Cycle Correct Answer Incorrect Answer
    B Product Differentiation Correct Answer Incorrect Answer
    C Marketing Mix Correct Answer Incorrect Answer
    D Organisational Factors Correct Answer Incorrect Answer

    Solution

    The correct answer is B

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