Question

According to Everett Rogers' classification of adopter categories, based on the bell-shaped normal distribution of adoption over time, which category, comprising about 34% of the members of a social system, adopts an innovation just before the average member?

Q: Answer-According to Everett Rogers' classification of adopter categories, based on the bell-shaped normal d...

In Rogers adopter categorisation, the early majority forms roughly 34 of the social system and adopts an innovation deliberately, just ahead of the average member, following the innovators and early adopters but well before the late majority and laggards.