Question

Which term in Everett Rogers' diffusion of innovations theory refers to the perceived degree to which an innovation is seen by potential adopters as better than the idea, practice or technology it replaces, and is generally considered the strongest predictor of the rate at which an innovation is adopted?

A Compatibility
B Complexity
C Trialability
D Observability
E Relative advantage
Practice Next

Hey! Ask a query

🎓
Think You're Ready for RBI Grade B?
RBI Grade B 2026 Phase 1 Memory Based Paper
  • 200 Questions with Detailed Solutions
  • Section-wise Coverage (GA, English, Quant & Reasoning)