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Double Fortified Salt (DFS) is an innovative new fortified food product -delivering small but crucial amount of iodine and iron to human beings through their diet. India's National Institute of Nutrition (NIN) has pioneered the development of double fortified salt (DFS).
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set is known as _______
How much freight (in million tonnes) was carried by Indian Railways during 1950 — 51?
In planning and obtaining publicity, a frequently used tool is the:
Brand managers use both traditional and social media to promote and advertise their products; traditional media __________, while social media __________.
Short-term price reductions, commonly used to increase trial among potential customers or to retaliate against a competitor's actions are called:
When customers buy services they consider the ___________ costs such as time.
Travelers are often in need of small convenience products and food items such as soft drinks. Airports, train and bus stations, and commuter stops do no...
Which of the following statements about the introduction stage of the product life cycle is NOT true?
Direct mail and catalogues involve relatively ______ active customer involvement and relatively _______ active retailer involvement.
Every Saturday morning you like driving out to the apple orchard and purchasing right from the farmer. This purchasing form is considered:
