Passage Since a diversified diet that meets all nutritional requirements is difficult to provide, fortification of food is relied upon by many countries to prevent malnutrition. The World Health Organisation estimates that deficiency of key micronutrients such as iron, vitamin A and iodine together affects a third of the world’s population; in general, insufficient consumption of vitamins and minerals remains problematic. Viewed against the nutrition challenge India faces, processed foods with standards-based fortification can help advance overall health goals, starting with maternal health. It is imperative, for a start, to make iron-fortified food widely available, since iron deficiency contributes to 20% of maternal deaths and is associated with nearly half of all maternal deaths. The shadow of malnutrition extends to the children that women with anaemia give birth to.