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    Question

    . Extension with highest risk:

    A Brand extension Correct Answer Incorrect Answer
    B Line extension Correct Answer Incorrect Answer
    C New product Correct Answer Incorrect Answer
    D Modification Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Brand extension carries risk of brand dilution if the new product fails or mismatches brand image. Why other options are NOT correct

    • Line extension: Lower risk
    • New product: Separate identity
    Modification: Minimal risk

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