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    Question

    Strategy that increases CASA ratio:

    A High loan pricing Correct Answer Incorrect Answer
    B Fee income Correct Answer Incorrect Answer
    C Customer engagement Correct Answer Incorrect Answer
    D Reduced branches Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation High customer engagement leads to:

    • More transactions
    • Higher balances
    • Long-term deposits
    This improves CASA – Current Account Savings Account ratio, a key banking performance metric. Why other options are NOT correct
    • High loan pricing: Asset-side impact
    • Fee income: Non-interest income
    • Reduced branches: May reduce reach

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