📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!


    Question

    Which factor influences consumer behaviour

    psychologically?
    A Culture Correct Answer Incorrect Answer
    B Family Correct Answer Incorrect Answer
    C Motivation Correct Answer Incorrect Answer
    D Income Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Motivation is a psychological factor that drives a person to act to satisfy a need.
    In consumer behaviour, motivation explains why a customer buys a product. Example (Banking):

    • A person motivated by security prefers Fixed Deposits
    • A person motivated by growth prefers Mutual Funds
    Psychological factors include:
    • Motivation
    • Perception
    • Learning
    • Attitudes
    Why other options are NOT correct
    • Culture: Cultural factor (values, traditions)
    • Family: Social factor (reference groups)
    Income: Personal/economic factor

    Practice Next
    More Product Management Questions
    ask-question