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    Question

    Main driver of bank brand loyalty:

    A Logo Correct Answer Incorrect Answer
    B Advertising Correct Answer Incorrect Answer
    C Service quality Correct Answer Incorrect Answer
    D Pricing only Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation In banking, service quality (speed, accuracy, behaviour) is the strongest driver of loyalty and repeat business. Why other options are NOT correct

    • Logo: Symbolic
    • Advertising: Awareness tool
    • Pricing only: Short-term attraction
    ┬а

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