📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!


    Question

     Marketing is best described

    as:
    A Selling products aggressively Correct Answer Incorrect Answer
    B Advertising goods Correct Answer Incorrect Answer
    C Identifying and satisfying customer needs profitably Correct Answer Incorrect Answer
    D Manufacturing quality products Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Marketing is defined by Philip Kotler as the process of identifying, anticipating, and satisfying customer needs profitably. It focuses on understanding customer needs first and then designing products/services to meet those needs while earning profit. In banking, marketing includes: Understanding customer financial needs Designing suitable products Pricing, promotion, and relationship building Why others are incorrect: A: Selling aggressively is part of selling, not marketing. B: Advertising is only one promotional tool. D: Manufacturing quality products is production-oriented, not market-oriented.

    Practice Next
    More Marketing Services Questions
    ask-question