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    Question

    Which concept focuses on customer

    satisfaction?
    A Selling concept Correct Answer Incorrect Answer
    B Production concept Correct Answer Incorrect Answer
    C Marketing concept Correct Answer Incorrect Answer
    D Product concept Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation The Marketing Concept focuses on:

    • Customer needs
    • Customer satisfaction
    • Long-term relationships
    It believes that customer satisfaction is the key to achieving organisational goals. Why other options are NOT correct
    • Selling concept: Focuses on pushing products, not satisfaction
    • Production concept: Focuses on mass availability and low cost
    • Product concept: Assumes customers prefer high quality only

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