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    Question

    Which is NOT a part of marketing mix?

    A Product Correct Answer Incorrect Answer
    B Price Correct Answer Incorrect Answer
    C Promotion Correct Answer Incorrect Answer
    D People Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation The traditional marketing mix consists of 4Ps:

    1. Product
    2. Price
    3. Place
    4. Promotion
    People is part of the extended marketing mix (7Ps) used mainly in services marketing, not the classical mix. Why other options are NOT correct
    • A, B, C: All are core elements of the traditional 4Ps

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