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    Question

    The core benefit of a product is

    called:
    A Actual product Correct Answer Incorrect Answer
    B Augmented product Correct Answer Incorrect Answer
    C Core product Correct Answer Incorrect Answer
    D Extended product Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation The Core Product refers to the basic benefit or service that the customer is buying. Banking examples:

    • Savings account → Safety & liquidity
    • Loan → Financial support
    • Insurance → Risk protection
    Why other options are NOT correct
    • Actual product: Physical features or attributes
    • Augmented product: Additional services (SMS alerts, apps)
    Extended product: Not a standard product level.

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