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    Question

    Selling internet banking to existing customers is an

    example of:
    A Acquisition Correct Answer Incorrect Answer
    B Retention Correct Answer Incorrect Answer
    C Cross-selling Correct Answer Incorrect Answer
    D Skimming Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Cross-selling means offering additional related products or services to an existing customer to increase total relationship value. Banking examples:

    • Selling internet banking to savings account holders
    • Offering insurance with loans
    This improves Customer Lifetime Value (CLV – Customer Lifetime Value). Why other options are NOT correct
    • A. Acquisition: Involves new customers only
    • B. Retention: An outcome, not a selling technique
    • D. Skimming: A pricing strategy, unrelated to selling approach

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