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    Question

    Which product level adds warranty and after-sales

    service?
    A Core Correct Answer Incorrect Answer
    B Actual Correct Answer Incorrect Answer
    C Augmented Correct Answer Incorrect Answer
    D Generic Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation The Augmented Product includes additional services and benefits beyond the physical product. Banking examples:

    • Warranty equivalents → grievance redressal, 24×7 customer care
    • After-sales service → mobile banking, alerts, relationship manager
    Product Levels:
    1. Core → Basic benefit
    2. Actual → Features
    3. Augmented → Extra services
    Why other options are NOT correct
    • A. Core product: Fundamental benefit only
    • B. Actual product: Tangible features
    • D. Generic: Not a standard product level

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