Question

    After launching a brand new, high-end road bicycle to a

    specific segment interested in road races and triathlons, the company needs to determine whether they properly segmented their market. Which of the below results is likely indicative of success?
    A increased sales and profitability Correct Answer Incorrect Answer
    B increase in customer inquiries, but no purchases. Correct Answer Incorrect Answer
    C increase in competition Correct Answer Incorrect Answer
    D increased confusion from prospective buyers Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    A basic test of the usefulness of the segmentation process is whether it leads to tangible marketing actions to increase sales and profitability.

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