Question

After launching a brand new, high-end road bicycle to a specific segment interested in road races and triathlons, the company needs to determine whether they properly segmented their market. Which of the below results is likely indicative of success?

A increased sales and profitability Correct Answer Incorrect Answer
B increase in customer inquiries, but no purchases. Correct Answer Incorrect Answer
C increase in competition Correct Answer Incorrect Answer
D increased confusion from prospective buyers Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

A basic test of the usefulness of the segmentation process is whether it leads to tangible marketing actions to increase sales and profitability.

Practice Next
×
×