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    Question

    Which of the following is not an aggressiveness

    strategy?
    A Building Correct Answer Incorrect Answer
    B Harvesting Correct Answer Incorrect Answer
    C Holding Correct Answer Incorrect Answer
    D All the given options are aggressiveness strategies Correct Answer Incorrect Answer

    Solution

    Aggressiveness strategies are rated according to their marketing assertiveness, their risk propensity, financial leverage, product innovation, speed of decision making, amongst others. Typically, the range of aggressiveness strategies is classified into four categories: prospector, defender, analyser and reactor.

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