An e-commerce platform displays a MISLEADING advertisement for a product, and a consumer, induced by it, buys the product which turns out defective. Under the Consumer Protection Act, 2019:

The Consumer Protection Act, 2019 extends its protection to E-COMMERCE: it defines an 'e-commerce entity' and prohibits the display of MISLEADING ADVERTISEMENTS (Sections 2(16), 21 and the Unfair Trade Practices chapter). A consumer induced by a misleading advertisement and harmed thereby can file a complaint; the statute provides that the advertisement's misleading character and the product's defect give rise to a claim, and the entity concerned may be required to withdraw the advertisement and compensate the consumer. Being online or an intermediary does not confer blanket immunity. E-commerce and misleading advertisements are expressly within the Act's reach.