Question
Which of the following statement is true?
Solution
Consideration should be over and above the Promisors’ existing obligations. If the promisor is already obligated either by his promise or law to perform or abstain from a certain act, then it is not a good consideration for a promise. Example - Prakash receives a summons from the Court to appear before it as a witness for Surya. Surya promises to pay him Rs.10,000 to appear in the Court. This contract is not valid because Prakash is obligated by law to appear in the Court on receiving a summons.
When a manufacturer directs its promotional mix at ultimate consumers to encourage them to ask retailers for the product, the strategy is called a:
Smart systems are called "smart" because
The objectives of a customer relationship management strategy must consider a company’s specific situation and its:
Competitive product and brand advertising is typically used to:
Marketing generally plays a small role in which competitive situation?
To be effective, customer relationship management requires all of the following except:
The iPhone, Samsung Galaxy and new Microsoft smartphone are all positioning themselves in the same target market by emphasizing their superiority in sim...
An approach whereby an organization allocates its marketing mix resources to reach its target markets is known as:
Wikipedia has a(n) __________ degree of self-disclosure.
Sampling is an appropriate strategy for which type of products?
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