In data analytics, what is the primary purpose of sentiment analysis?

Q: Answer-In data analytics, what is the primary purpose of sentiment analysis?

Sentiment analysis or opinion mining is a natural language processing NLP technique used to determine whether data is positive, negative or neutral. Sentiment analysis is often performed on textual data to help businesses monitor brand and product sentiment in customer feedback, and understand customer needs.

A Predicting future trends based on historical data Correct Incorrect

B Identifying patterns in unstructured data Correct Incorrect

C Classifying data into different categories Correct Incorrect

D Analyzing emotions and opinions expressed in text data Correct Incorrect

Detailed Solution

Sentiment analysis (or opinion mining) is a natural language processing (NLP) technique used to determine whether data is positive, negative or neutral. Sentiment analysis is often performed on textual data to help businesses monitor brand and product sentiment in customer feedback, and understand customer needs.

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In data analytics, what is the primary purpose of sentiment analysis?

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