Question

In data analytics, what is the primary purpose of sentiment analysis?

A Predicting future trends based on historical data Correct Answer Incorrect Answer
B Identifying patterns in unstructured data Correct Answer Incorrect Answer
C Classifying data into different categories Correct Answer Incorrect Answer
D Analyzing emotions and opinions expressed in text data Correct Answer Incorrect Answer

Solution

Sentiment analysis (or opinion mining) is a natural language processing (NLP) technique used to determine whether data is positive, negative or neutral. Sentiment analysis is often performed on textual data to help businesses monitor brand and product sentiment in customer feedback, and understand customer needs.

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