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    Question

    _______ and Google announced a strategic collaboration

    to fuel the Bank’s customer experience strategy and expand its value proposition to serve its rapidly growing customer base through its digital platform, Abacus 2.0.
    A YES Bank Correct Answer Incorrect Answer
    B RBL Bank Correct Answer Incorrect Answer
    C Kerala Bank Correct Answer Incorrect Answer
    D Axis Bank Correct Answer Incorrect Answer
    E Kotak Mahindra Bank Correct Answer Incorrect Answer

    Solution

    RBL Bank and Google announced a strategic collaboration to fuel the Bank’s customer experience strategy and expand its value proposition to serve its rapidly growing customer base through its digital platform, Abacus 2.0. This collaboration will enable better customer data management, and analytics, enabling effective cross-selling within the Bank’s large customer base and subsequently reducing the cost of customer acquisition, significantly. Through Abacus 2.0, the Bank aims to provide a superior and holistic one-stop solution to its existing and new customers, to seamlessly deliver its different product offerings across channels.

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