Question
Ajit Ninan passed away recently. Who was
he?Solution
Long-time cartoonist and illustrator Ajit Ninan Mathew, who passed away, aged 68, on September 8, in Mysuru.
The concept of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audienc...
When a manufacturer directs its promotional mix at ultimate consumers to encourage them to ask retailers for the product, the strategy is called a:
What did Toyota do to reach World of Warcraft's 2.5 million U.S. players?
Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate...
Retailers can reduce problems associated with selective retention by:
Services such as restaurants and child care are evaluated on _____ properties.
Smart systems are called "smart" because
Each of the following is an example of a corporate chain EXCEPT:
Wikipedia has a(n) __________ degree of self-disclosure.
By using social media to focus on unmet customer needs, it enables marketers to focus on:
