The 'UPI Chalega' campaign was launched to promote:

'UPI Chalega' is a nationwide multimedia campaign launched by the National Payments Corporation of India (NPCI) in association with the Payments Council of India. The campaign aims to promote awareness, adoption, and habitual usage of the Unified Payments Interface (UPI) as a safe, simple, and instant mode of payment. It targets both existing and potential UPI users through advertisements, videos, and interactive content. UPI has emerged as India's most popular digital payment platform, processing billions of transactions monthly.