Ministry of Consumer Affairs concerned over the increasing ‘ dark patterns ’ of misleading advertisements, creating false urgency, confirm - shaming, forced action, subscription traps and nagging on online platforms, the Union Consumer Affairs Ministry has decided to issue specific guidelines to control it . What is it called?
The Department of Consumer Affairs and the Advertising Standards Council of India ( ASCI ) recently held a joint consultation with stakeholders on the menace of ‘ dark patterns ’. A dark pattern refers to a design or user interface technique that is intentionally crafted to manipulate or deceive users into making certain choices or taking specific actions that may not be in their best interest . It is a deceptive practice employed to influence user behaviour in a way that benefits the company implementing it .
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