The State Bank of India was founded in __________.
This was one of the three banks funded by a presidency government, the other two were the Bank of Bombay in 1840 and the Bank of Madras in 1843. The three banks were merged in 1921 to form the Imperial Bank of India, which upon India's independence, became the State Bank of India in 1955.
Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:
Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate...
Organizations attempt to reduce the inconsistency in the delivery of services through:
When customers buy services they consider the ___________ costs such as time.
In advertising, Frequency is defined as the:
Marketing generally plays a small role in which competitive situation?
Mixed branding is a branding strategy:
_____________ marketing concept can lead to marketing myopia.
IKEA, Walmart, Big Bazaar, and Easy Day are all examples of a(n) ________.
Each of the following can influence customers' perceptions of the authenticity of their service experiences EXCEPT:
