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Hindustan Unilever (HUL) will assist in the onboarding of nearly 1.3 million kirana stores onto the Open Network for Digital Commerce (ONDC) network. This will allow kirana stores to compete with e-commerce and quick-service grocery retailers. HUL became the first fast-moving consumer goods (FMCG) firm to join ONDC through its multi-brand direct-to-consumer (D2C) platform, UShop.