Question
Agricultural and Processed Food Products Export
Development Authority (APEDA), has signed a Memorandum of Understanding (MoU) with which hypermarket to boost exports of agricultural products to the Gulf Cooperation Countries & also facilitate promotional activities for APEDA’s scheduled products?Solution
To boost exports of agricultural products to the Gulf Cooperation Countries (GCCs), the Agricultural and Processed Food Products Export Development Authority (APEDA), has signed a Memorandum of Understanding (MoU) with global retail major Lulu Hypermarket LLC. The MoU will also facilitate promotional activities for APEDA’s scheduled products with the LuLu Hyper market retail chain. As per the MoU document, Lulu Group will actively promote and showcase a wide range of products in APEDA basket of agricultural and processed food products in their retail outlets. APEDA and LuLu Group will engage with consumers through interactive events, sampling/tasting campaigns, season specific campaigns for fruits and vegetables, new product launch and the promotion of products arising from Himalayan/North Eastern States, organic products, etc.
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