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    Question

    Which of the following private sector firm has recently

    launched its super app Meta Market for Advanced Agricultural Services to provide agricultural and allied services to farmers on a digital platform?
    A ITC Correct Answer Incorrect Answer
    B Dabur Correct Answer Incorrect Answer
    C Amul Correct Answer Incorrect Answer
    D United Spirit Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Diversified conglomerate ITC has launched its super app Meta Market for Advanced Agricultural Services (ITCMAARS) to provide agricultural and allied services to farmers on a digital platform. The app has been launched in seven states with over 40,000 farmers grouped in 200-plus farmer produce organisations (FPOs) under four value chains – wheat, paddy, soya, and chilli. But the ultimate aspiration is to take it to 4,000 FPOs and 10 million farmers and 20 value chains. About the platform: The platform, a ‘phygital’ ecosystem provides farmers with AI/ML driven value-added personalised and hyperlocal crop advisories, such as customised ‘Crop Calendar’ for scientific planning of crop cycles, ‘Crop Doctor’ for real-time resolution of crop infestation, access to inputs, market linkages, real-time soil testing, precision farming, among others. As part of an aggregator model, ITC makes available allied services like pre-approved loans through partners. Over time, it will also provide insurance, among other digitally-enabled rural services. ITC Limited is an Indian conglomerate company headquartered in Kolkata. ITC has a diversified presence across industries such as cigarettes, FMCG, hotels, software, packaging, paperboards, specialty papers and agribusiness. The company has 13 businesses in 5 segments. It exports its products in 90 countries. Headquarters: Kolkata Chairman & Managing Director: Sanjiv Puri

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