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National Consumer Rights Day is observed annually on 24 December. The day is observed because Consumer Protection Act 1986 came into effect on this day. The CPA 1986 was enforced so that consumers can be more aware of their entitled rights. This day provides opportunity for every consumer against different kinds of exploitation, such as deficiency in services, and unfair trade practices and defective goods. Effective safeguards, the need to highlight the consumer rights movement and its significance are the main points of focus on this day. Theme 2021: Consumer – Know your Rights
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