Question
A consumer goods company is analysing the external
environment before entering a new country. It studies changing population demographics, consumer lifestyle trends, labour laws, and product safety regulations. In the PESTEL framework, these factors would primarily fall under which of the following categories?ÂSolution
- Population demographics & lifestyle trends  = Social factors Â
- Labour  laws & product safety regulations  =  Legal factors Â
- P olitical - factors driven by government actions and policies. They include Corporate  taxation, Other fiscal policy initiatives, Free trade disputes, Antitrust and other anti-competition issues Â
- E conomic - factors related to the broader economy which tend to be expressly financial in nature. They include Interest rates, Employment rates, Inflation, Exchange rates Â
- S ocial - They refer to shifts or evolutions in the ways that stakeholders approach life and leisure, which in turn can impact  commercial activity. Examples of social factors include Demographic considerations, Lifestyle trends, Consumer beliefs, Attitudes around working conditions Â
- T echnological - They include, but are not limited to Automation, how research and development (R&D) may impact  both costs and competitive advantage, Technology infrastructure (like 5G, IoT, etc.), Cyber security, etc. Â
- E nvironmental - physical environment can present material risks and opportunities for organizations. Examples of environmental considerations are Carbon footprint, Climate change impacts, including physical and transition risks, Increased incidences of extreme weather events, Stewardship of natural resources (like fresh water), etc. Â
- L egal factors - Legal factors are those that emerge  from changes to the regulatory environment. They include, but are not limited to, Industry regulation, Licenses and permits required  to operate , Employment and consumer protection laws, IP (intellectual property) laws, etc. Â
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