📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!


    Question

    A consumer goods company is analysing the external

    environment before entering a new country. It studies changing population demographics, consumer lifestyle trends, labour laws, and product safety regulations.  In the PESTEL framework, these factors would primarily fall under which of the following categories? 
    A Political and Technological Correct Answer Incorrect Answer
    B Economic and Environmental Correct Answer Incorrect Answer
    C Social and Legal Correct Answer Incorrect Answer
    D Strategic and Legislative Correct Answer Incorrect Answer
    E Systems and Leadership Correct Answer Incorrect Answer

    Solution

    • Population demographics & lifestyle trends   =  Social factors  
    • Labour  laws & product safety regulations   =   Legal factors  
      A PESTEL analysis is a strategic framework used to evaluate macro-environmental factors that can  impact  an organization. It helps businesses understand external forces to  identify  potential risks and opportunities and make more informed strategic decisions. The acronym stands for:  
    • P olitical - factors driven by government actions and policies. They include  Corporate  taxation, Other fiscal policy initiatives, Free trade disputes, Antitrust and other anti-competition issues  
    • E conomic - factors related to the broader economy which tend to be expressly financial in nature. They include Interest rates, Employment rates, Inflation, Exchange rates  
    • S ocial - They refer to shifts or evolutions in the ways that stakeholders approach life and leisure, which in turn can  impact  commercial activity. Examples of social factors include Demographic considerations, Lifestyle trends, Consumer beliefs, Attitudes around working conditions  
    • T echnological - They include, but are not limited to Automation, how research and development (R&D) may  impact  both costs and competitive advantage, Technology infrastructure (like 5G, IoT, etc.), Cyber security, etc.  
    • E nvironmental - physical environment can present material risks and opportunities for organizations. Examples of environmental considerations are Carbon footprint, Climate change impacts, including physical and transition risks, Increased incidences of extreme weather events, Stewardship of natural resources (like fresh water), etc.  
    • L egal factors - Legal factors are those that  emerge  from changes to the regulatory environment. They include, but are not limited to, Industry regulation, Licenses and permits  required  to  operate , Employment and consumer protection laws, IP (intellectual property) laws, etc.  

    Practice Next
    ask-question