Question
Which of the following items is excluded from the
numerator while calculating the Acid Test Ratio?Solution
The Acid Test Ratio or Quick Ratio measures a firm's ability to meet its current liabilities using Quick Assets. It is a liquidity ratio.
Although Prepaid Insurance is a short term current asset, it is not a liquid asset. Prepaid Insurance is excluded because it cannot be converted back into cash to pay off creditors; it only represents a future service already paid for.  Sundry debtors are accounts receivables which is a current asset.  Treasury bills and Certificate of Deposits represent cash equivalents and are included.  Note - cash equivalents are defined as: “Short-term, highly liquid investments that are readily convertible into known amounts of cash and which are subject to an insignificant risk of changes in value. Bank overdrafts are generally considered a part of financing activities, unless they are repayable on demand and are an integral part of an enterprise’s cash management — in which case, they can be included in cash and cash equivalents.
If a bank combines insurance and loan repayment protection into a single package price, it is using:
Which stage of PLC is characterized by highest promotional expenses relative to revenue?
Four basic competitive positioning strategies for companies suggested by Michael Porter do not include:
Within the buying centre, influencers are people who:
Which indicator best measures the effectiveness of email marketing campaigns?
Compared to traditional market research, using social media research is:
Customer retention is cheaper than acquisition mainly because:
Having a high-definition (HD) screen on a computer tablet, when all competitive substitutes do not, is considered a:
Marketing generally plays a small role in which competitive situation?
Segmentation based on customers’ frequency of credit card usage is: