A smartphone brand's launch involves TV commercials, in-store product demonstrations by sales staff, a limited-time discount offer, and press coverage of the launch event. This combination represents:

Correct Answer: B) An integrated promotion mix, combining advertising, personal selling, sales promotion, and public relations — four distinct promotional tools — advertising (TV ads), personal selling (in-store demos), sales promotion (the discount), and public relations (press coverage) — are all used together, which is exactly what an integrated promotion mix means. Why the other options are excluded: • A, C, and D each isolate just one promotional tool, but the scenario explicitly names four distinct tools working together. Example (Pension Sector): PFRDA's combination of TV/radio public-service ads, POP-agent personal selling, APY referral incentives, and PR through financial-literacy weeks is a similar integrated promotion mix used in the pension sector.