A consumer goods company sells its products through supermarkets, small kirana stores, e-commerce platforms, and its own website simultaneously, aiming to be available virtually everywhere. This illustrates:

Correct Answer: B) Intensive distribution — making a product available through as many outlets as possible to maximise market coverage — the company deliberately uses every available channel type simultaneously to maximise coverage — the defining goal of intensive distribution. Why the other options are excluded: • A (exclusive) restricts sale to one or a very few specially chosen outlets — inconsistent with the wide, multi-channel presence described. • C (selective) implies a deliberately limited number of outlets chosen for fit, not the 'everywhere' coverage described here. • D excludes intermediaries entirely, but supermarkets and kirana stores are intermediaries — the company clearly uses multiple channel types, not direct-only. Example (Pension Sector): PFRDA's network of Points of Presence (POPs) — spanning banks, post offices, and online aggregators — to enrol NPS subscribers nationwide is a comparable intensive-distribution approach in the pension sector.