Family/umbrella branding means:

Why: Family or umbrella branding is defined by multiple products sharing one overarching brand name. Why the Other Options Are Excluded: •  This describes individual branding, the opposite strategy. •  This describes brand licensing, a different strategy from multiple products sharing one overarching brand name. •  This describes brand extension, a different strategy. •  This describes co-branding, a different strategy. Industry Example: A company markets multiple distinct products under one shared corporate brand name.