Question
Name the risk which arises when bank’s image is not
good and that leads to public’s loss of confidence in the bank.Solution
Any event which affects the name or brand image of the entity is Reputational Risk. Adverse publicity regarding an entity’s practices will lead to a loss of revenue or litigation. Any adverse publicity, news coverage, comments etc. has the ability to dent the trust created by the entity and becomes detrimental to the business of the entity.
When Joe stops at the supermarket to purchase a pack of biscuits and other groceries and is the ultimate consumer in a pipeline from the producer throug...
A Ford dealership would be classified under what form of ownership?
Green marketing is:
The money a consumer has left after paying taxes to use for food, clothing, and shelter is known as:
Indirect channels for consumer goods
One reason for using magazines as an advertising medium is:
Tim Casby's sells its ‘Child Smile' cookies and tells customers that all the profits from the sale of these cookies will go to underprivileged kids, T...
Direct mail and catalogue retailing are examples of:
When a manufacturer directs its promotional mix at ultimate consumers to encourage them to ask retailers for the product, the strategy is called a:
Green marketing is:
