1. To protect consumers, the Centre on Tuesday banned direct selling companies like Tupperware, Amway and Oriflame from promoting pyramid or money circulation schemes, as it notified new rules for the industry to be complied with within 90 days. 2. The government announced the Atmanirbhar Bharat scheme to stimulate domestic production, even as it offered a host of schemes aimed at exporters. 3. Now, such companies will also be liable for the grievances arising out of the sale of goods or services by its direct sellers. 4. The Consumer Protection (Direct Selling) Rules, 2021, as notified by the nodal consumer affairs ministry are to be complied with by both direct selling entities and direct sellers using e-commerce platforms for sale. 5. As per the new rules, state governments will have to set up a mechanism to monitor or supervise the activities of direct sellers and direct selling entities.