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      Question

      ECR stands

      for............................?
      A Effective customer reply Correct Answer Incorrect Answer
      B Effective customer response Correct Answer Incorrect Answer
      C Efficient consumer response Correct Answer Incorrect Answer
      D Effective consumer response Correct Answer Incorrect Answer

      Solution

      ECR stands for "Efficient Consumer Response."  It is a joint trade and industry body working towards making the grocery sector as a whole more responsive to consumer demand and promote the removal of unnecessary costs from the supply chain.

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