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    Question

    Adaptation of a product refers to 

    .................?
    A Standardisation of product Correct Answer Incorrect Answer
    B Adoption Correct Answer Incorrect Answer
    C Customisation Correct Answer Incorrect Answer
    D None of these Correct Answer Incorrect Answer

    Solution

    Product adaptation is the process of changing a product to meet the needs of customers in a market other than the one in which it is made.

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