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      Question

      Adaptation of a product refers to 

      .................?
      A Standardisation of product Correct Answer Incorrect Answer
      B Adoption Correct Answer Incorrect Answer
      C Customisation Correct Answer Incorrect Answer
      D None of these Correct Answer Incorrect Answer

      Solution

      Product adaptation is the process of changing a product to meet the needs of customers in a market other than the one in which it is made.

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