Question

    Marketers of successful 21st-century brands must excel

    at ________ the design and implementation of marketing activities and programs to build, measure, and manage brands to maximize their value.
    A promotional planning Correct Answer Incorrect Answer
    B brand personification Correct Answer Incorrect Answer
    C strategic brand management Correct Answer Incorrect Answer
    D brand awareness Correct Answer Incorrect Answer

    Solution

    The correct answer is C

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