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      Question

      All of the following are considered to be drawbacks of

      local marketing EXCEPT:
      A it can drive up manufacturing and marketing costs by reducing economies of scale. Correct Answer Incorrect Answer
      B it can create logistical problems when the company tries to meet varied requirements Correct Answer Incorrect Answer
      C it can attract unwanted competition. Correct Answer Incorrect Answer
      D it can dilute the brand's overall image. Correct Answer Incorrect Answer

      Solution

      The correct answer is C

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