Question

Pepsico Company engaging in tomato procurement directly from farmers is an example of

A Horizontal integration Correct Answer Incorrect Answer
B Vertical integration Correct Answer Incorrect Answer
C Conglomeration Correct Answer Incorrect Answer
D Forward integration Correct Answer Incorrect Answer

Solution

vertical integration decreased the prices of Coca-Cola and PepsiCo products that started being bottled by vertically-integrated bottlers on average by 1.4 percent after the vertical mergers.

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