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    Question

    Pepsico Company engaging in tomato procurement directly

    from farmers is an example of
    A Horizontal integration Correct Answer Incorrect Answer
    B Vertical integration Correct Answer Incorrect Answer
    C Conglomeration Correct Answer Incorrect Answer
    D Forward integration Correct Answer Incorrect Answer

    Solution

    vertical integration decreased the prices of Coca-Cola and PepsiCo products that started being bottled by vertically-integrated bottlers on average by 1.4 percent after the vertical mergers.

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