Question

The degree to which individuals involved in a communication are similar in certain characteristics is defined as: 

A Homophily Correct Answer Incorrect Answer
B Heterophily Correct Answer Incorrect Answer
C Empathy Correct Answer Incorrect Answer
D Credibility Correct Answer Incorrect Answer
E Both a & c Correct Answer Incorrect Answer

Solution

Homophily refers to the tendency for people to have (non-negative) ties with people who are similar to themselves in socially significant ways. 

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