Question
Mr. Agarwal is working with a property agent to find a
location for the toy store he plans to open in his town. He is looking for a place that is either in, or not too far from, the centre of town and one that would attract the right kind customers. Which of the following locations should Mr. Agarwal’s property agent bring to his attention?Solution
Option 1: Store near train station, center of town; residents are young, childless professionals. Good location Wrong target customers (no children = not ideal for a toy store) Option 2: Little shop near main street, across from a primary school and next to an ice cream store Close to main street (not far from center) Near a school = lots of children Ice cream shop nearby also attracts kids and families Perfect target customers This is a strong match. Option 3: Standalone shop on a quiet residential street, near town center. Not too far from center No mention of children/family footfall Less visibility and walk-in traffic likely Option 4: Shop in a small mall on the outskirts, with a pharmacy and dry-cleaner Too far from the center Nearby stores don't attract children Correct Answer: Option 2 A little shop three blocks away from the town’s main street, located across the street from a primary school and next door to an ice cream store. It meets both of Mr. Agarwal's goals: proximity and the right customer base.
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