Question

    Mr. Agarwal is working with a property agent to find a

    location for the toy store he plans to open in his town. He is looking for a place that is either in, or not too far from, the centre of town and one that would attract the right kind customers. Which of the following locations should Mr. Agarwal’s property agent bring to his attention?
    A A store in a new apartment building near the train station, in the centre of town, whose occupants are mainly, young, childless professionals, who use the train to commute to office Correct Answer Incorrect Answer
    B A little shop three blocks away from the town’s main street, located across the street from a primary school and next door to an ice cream store Correct Answer Incorrect Answer
    C A stand alone shop on a quiet residential street not far away from the town’s centre Correct Answer Incorrect Answer
    D A shop in a small mall located on the outskirts of town that is also occupied by a pharmacy and a dry-cleaner Correct Answer Incorrect Answer

    Solution

    Option 1: Store near train station, center of town; residents are young, childless professionals. Good location Wrong target customers (no children = not ideal for a toy store)   Option 2: Little shop near main street, across from a primary school and next to an ice cream store Close to main street (not far from center) Near a school = lots of children Ice cream shop nearby also attracts kids and families Perfect target customers This is a strong match.   Option 3: Standalone shop on a quiet residential street, near town center. Not too far from center No mention of children/family footfall Less visibility and walk-in traffic likely   Option 4: Shop in a small mall on the outskirts, with a pharmacy and dry-cleaner Too far from the center Nearby stores don't attract children   Correct Answer: Option 2 A little shop three blocks away from the town’s main street, located across the street from a primary school and next door to an ice cream store. It meets both of Mr. Agarwal's goals: proximity and the right customer base.

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