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    Question

    CRM mainly focuses on:

    A Increasing cost Correct Answer Incorrect Answer
    B Customer retention Correct Answer Incorrect Answer
    C Production efficiency Correct Answer Incorrect Answer
    D Advertising Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation CRM – Customer Relationship Management focuses on:

    • Retaining existing customers
    • Improving satisfaction and loyalty
    • Increasing Customer Lifetime Value (CLV)
    Retention is more profitable than acquisition. Why other options are NOT correct
    • Increasing cost: Not an objective
    • Production efficiency: Operations function
    • Advertising: Promotion activity

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