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    Question

    Selling FD using relationship history is:

    A Acquisition marketing Correct Answer Incorrect Answer
    B Transaction marketing Correct Answer Incorrect Answer
    C Relationship marketing Correct Answer Incorrect Answer
    D Mass marketing Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Relationship marketing focuses on building long-term relationships with existing customers by using:

    • Past transaction history
    • Trust and engagement
    • Personalised offerings
    Selling a Fixed Deposit (FD) to a savings account holder using past relationship data is a classic example. Why other options are NOT correct
    • Acquisition marketing: Focuses on new customers
    • Transaction marketing: One-time sales, no relationship focus
    • Mass marketing: Same offer to everyone, no personalisation

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