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    Question

    Which CRM metric shows profitability?

    A CTR Correct Answer Incorrect Answer
    B CLV Correct Answer Incorrect Answer
    C Conversion rate Correct Answer Incorrect Answer
    D Market share Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation CLV – Customer Lifetime Value measures the total profit a bank expects from a customer over the entire relationship period.
    It is a key metric in Customer Relationship Management (CRM). Why other options are NOT correct

    • CTR (Click Through Rate): Digital marketing metric
    • Conversion rate: Short-term sales metric
    • Market share: Firm-level performance indicator

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