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    Question

    Behavioural segmentation is based on:

    A Age Correct Answer Incorrect Answer
    B Income Correct Answer Incorrect Answer
    C Usage & benefits Correct Answer Incorrect Answer
    D Location Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Behavioural segmentation divides customers based on:

    • Usage frequency
    • Benefits sought
    • Loyalty status
    Banking example:
    • Heavy vs light ATM users
    Why other options are NOT correct
    • A. Age: Demographic
    • B. Income: Demographic
    • D. Location: Geographic

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